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About Us
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We’re on a Mission
Think Right Brain Marketing to . . .
- Distill the best marketing practices to a precisely-tuned process;
- Reduce delivery time, staff hours and costs;
- Develop practical, easy-to-execute, value-priced programs;
- Eliminate the drain of expensive and multiple consultants;
- Leverage existing marketing investments;
- Benefit from more than three decades of experience in marketing and media.
Vickie Welch, Founder and President
 Vickie Welch spent the majority of her career in the high-tech industry, intimately involved with the companies at the forefront of the digital revolution, from the introduction of the personal computer to the commercialization of the Internet. She was instrumental in the launch of new media properties, developing the voice and vision, the positioning and marketing strategy from the early 1980’s for PC WEEK and MacUser to the Internet start-ups of the late 1990’s. As a result of this first-hand experience and ringside seat, she discovered the marketing strategies that worked—and the ones that didn’t. As she honed her skills, she developed an intuitive understanding of how to quickly cut-to-the-chase, leverage existing marketing capital and deliver demonstrable results.
Specifically, her background includes:
- Founding publisher of Tahoe Traveler and president of Cognito Publishing, LLC
- Chief Marketing Officer, esolo.com
- Vice President of Marketing for the Web Site Services division of Netopia, Inc.
- Associate Publisher/Marketing for Network Computing, CMP Media
- Vice President, Marketing for Mac Publishing, LLC, IDG/Ziff-Davis
- Group Marketing Director, Consumer Media Group, Ziff-Davis Publishing Co.
- Group Marketing Director, Mac Publications Group, Ziff-Davis Publishing Co.
- Marketing Director, MacWEEK, Ziff-Davis Publishing Co.
- Marketing Director, Corporate Computing, Ziff-Davis Publishing Co.
- Marketing Director, MacUser, Ziff-Davis Publishing Co.
- Marketing director, PC WEEK, Ziff-Davis Publishing Co.
Neil Karlin, Senior Research Consultant
As founder and principal of Karlin Associates LLC, Neil Karlin develops and implements innovative marketing research-based solutions for publishing (traditional and electronic media), Web sites, technical, business-to-business, and consumer markets.
Clients who have turned to Karlin Associates since its founding in 1995 range from media companies and popular computer publishing titles to leading technology and pharmaceutical companies. Neil has also collaborated with Knowledge Networks and other research companies, helping to define and refine syndicated research efforts to ensure that the changing needs of their clients are being served.
Prior to forming Karlin Associates, Neil served as Group Research Director at Ziff-Davis Publishing Company where he worked for a wide variety of consumer and business and technology-oriented publishing companies both in the U.S. and in Europe.
Specifically, his background includes:
- Mac Publishing LLC
- Macworld magazine, Macworld.com
- Future Games Group
- PC Gamer, Official Xbox magazine, PSM
- Match.com
- IMDB
- creativepro.com
- Apple
- Oracle
- Pfizer
Jody Stathakis, Senior Marketing Consultant
Jody Stathakis' diverse achievements in the marketing communications field span the gamut from fledgling startups to Fortune 500 conglomerates. She began her career in the advertising agency world with Young & Rubicam. She soon developed a taste for the corporate side of the business and made the move serving as corporate communications manager for several Fortune 500 companies including Meredith Corporation. After awhile, her entrepreneurial spirit was beckoning her back to the heady world of company launches and she's never looked back, helping small to mid-size companies market their goods and services. Jody also has an extensive portfolio of advertising sales for a variety of both consumer and trade national publications. Her stock-in-trade is building strong, trusting relationships with her clients—the key to her marketing success—which fuels her energy and spirit.
Specifically, her background includes:
- Marketing Consultant, Travel and hospitality based clients including lodging, tourism, wine, retail, real estate, interior design; High-tech publishing
- Director of Advertising, Napa Valley Life Magazine
- Advertising & Marketing, St Helena Chamber of Commerce
- Chair, Discover Winter in Wine Country Promotion; Yountville Chamber of Commerce Annual Visitors Guide
- Advertising Sales, The Vine Magazine, Wine Country Dining Guide, Concierge, Wine Country Destination Publications; Wine Business Monthly, Wines & Vines and Annual Directory
- Director of Sales & Marketing, Upside Magazine
- Corporate Communications Manager, ICI Chemicals
- Corporate Communications/Sales Promotion Director, Meredith/Meredith/Burda
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